Time to Go to Vegas

Sin city. Where everything is bigger—the swimming pools, casinos, hotels, restaurants and other things we can’t mention in this forum. Oh by the way, there is a trade show too…

As a veteran of many shows in several industries, I thought I might give some thoughts on getting the most out of attending trade shows. For many years, I have been on the “other side” of the show booth. Like many marketing folks, I have done my share of show set-up and organizing. Their goal is to get qualified leads and network with other industry professionals.

Now, I am one of the target attendees. Yes, you all know who you are. You have the badges that are the right color—the one that all the exhibitors flock to for the scripted lines. However, don’t get turned off by the forum. You can get a lot out of the show if you have the right plan.

You need to do a little homework prior to getting on the plane. Look at the website or show guide to set your top 5 things you want to accomplish. This list can include things on the show floor, classes or seminars, networking dinners/drinks/lunches or a combination of the above. Many times, people come to shows with no plan and get caught up in things that are time wasters. How many times have you found that on the last day of the show you are frustrated by how busy you were but feel like you didn’t get done what you want?

However, don’t get too programmed. Don’t be one of those people who follows their checklist and plow through 3 days with every minute planned. You will see new things and meet new people. Leave time to explore and wander. Leave time to arrange an impromptu meeting or meal with a new prospect or vendor. Keep an open mind.

Finally, have fun. It is a good time to get away from the daily grind and blow off some steam. But remember, this is Vegas, so pace yourself; don’t end up like this guy …

See you on the Strip.