Quarter End Thoughts

As the first quarter of 2010 comes to a close, we all face a chance to take stock. Where are we now versus January versus last year versus last week?

I am constantly amazed at the differences in people’s perception of time in this industry. Try this experiment – ask 5 different people “how has business been” or “how does it look going forward?” The answers will inevitably contain a wide variety of time frames. Some will reference last year, some last month, some last week. Time horizon is very personal.

Like many business owners, I find planning and strategy to be the most important thing I do – when I take the time to do it. The everyday demands always seem to find a way to demand my time. The next truckload, the next phone call, the next quote are selfish taskmasters. They will take all your time if you let them. As Steven Covey said, try to focus on the things that are essential to your long term success and not get caught up in the everyday. His term is “important but not urgent.”

It is easier said than done. Especially in today’s tough environment, nobody can afford to ignore that customer call, that quote opportunity, that problem. So how do we step back? Here is one idea about finding a balance between PLANNING, MANAGING, AND DOING.

Good stuff – if you have the time….

Enjoy the improving weather and (hopefully) improving business conditions for all.